Rayli is a stated-owned cultural enterprise and a national brand representing China’s fashion periodicals. The company has won the Chinese Government Award for Publishing for three consecutive years.
Founded in 1995, with the concept of “practical fashion” as its brand DNA and “Design Beauty, Design Life” as its main purpose of communication, Rayli has become a highly influential fashion media group in China after 25 years of development.
Currently, taking the brand “Rayli” as the lead, content construction as the core, media integration as the means, and serving fashion consumption as its purpose, the company is building an all-media platform providing integrated content services.
Looking into the future, Rayli will build itself into an enterprise treading ahead of time by creating light luxury categories, providing fashion services to make a better life for its readers, and by being “the definer of light luxury brands and reader’s guidance into a better life!”